The Profit Mindset

Know Your Numbers, Plan Ahead, Grow Your Business

ANDY CRISTIN

The Profit Mindset has been written for SME owners who have started and then grown their businesses to a point, but now want to improve their profits and growth.

Using examples from well-known businesses and insights from the author’s experience, the reader is presented with a number of tools that will help improve their bottom line.

Deliberately short and concise, this book has been designed to enable time-poor entrepreneurs to absorb the important information quickly without wading through lots of fluff.

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Andy has an incredible amount of knowledge and experience but explains things in a simple straightforward way with plenty of examples.

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As a Managing Director this book worked perfectly for me. It was incredibly easy to read and, more importantly, to understand.

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As a small-business owner, I thought I knew pretty well where our income comes from, and what we’re spending. This book asks some enjoyably blunt questions that quickly provoked me to explore which of our clients are the most profitable, and which of our core activities provide the best ROI.

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Being in the creative sector it is easy to stick one's head in the sand and lose sight of the key financial facts that make a successful business. The Profit Mind has allowed me to focus on key elements from the real-time perspective as well as planning for the future.

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CASH Method

The CASH method has been developed to help SME owners understand their numbers and build more profitable businesses. In this companion to the book the author provides some further examples to illustrate each of the four steps.

Step 1
Clarify your numbers

Step 2
Analyse the profit

Step 3
Set growth objectives

Step 4
Hit your targets

About the Book

Listen to Andy being interviewed about his book on episode 372 of The Next 100 Days podcast:

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About the Author

Andy Cristin is the author of ‘The Profit Mindset’ and co-author of the international bestseller ‘Pivot & Grow’. He is also a regular contributor to various business related publications.

Andy is a finance director with over 25 years’ experience of working with a broad range of commercial organisations in the UK, Europe and the Middle East.

He has worked in FTSE-listed companies, and has also been involved with a number of entrepreneurial start-ups, four of which grew from nothing to become multi-million pound businesses.

In 2008 Andy founded Pareto Financial Direction Ltd, which focusses on business owners in the B2B services sector, helping them to understand their numbers and build better businesses.