{"id":18,"date":"2021-02-03T12:09:24","date_gmt":"2021-02-03T12:09:24","guid":{"rendered":"https:\/\/profitmindsetbook.com\/?page_id=18"},"modified":"2026-04-28T11:50:31","modified_gmt":"2026-04-28T11:50:31","slug":"home","status":"publish","type":"page","link":"https:\/\/profitmindsetbook.com\/","title":{"rendered":"The Profit Mindset"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18\" class=\"elementor elementor-18\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12b626a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12b626a3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cf375af\" data-id=\"3cf375af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67b78ae elementor-widget elementor-widget-heading\" data-id=\"67b78ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Profit Mindset<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11fcecd elementor-widget elementor-widget-heading\" data-id=\"11fcecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Know Your Numbers, Plan Ahead, Grow Your Business<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3076b6 elementor-widget elementor-widget-heading\" data-id=\"a3076b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">ANDY CRISTIN<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-227d30d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"227d30d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d7b097\" data-id=\"6d7b097\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4448ea elementor-widget elementor-widget-image\" data-id=\"a4448ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/profitmindsetbook.com\/wp-content\/uploads\/elementor\/thumbs\/The-Profit-Mindset-Cover_01-pu7ya3dkalss2pi7jlc231cuojyyo6oj3ykg5mq37o.png\" title=\"The-Profit-Mindset-Cover_01\" alt=\"The-Profit-Mindset-Cover_01\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f7d360c\" data-id=\"f7d360c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da9c0c7 elementor-widget elementor-widget-text-editor\" data-id=\"da9c0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><em>The Profit Mindset<\/em> is written for SME owners who have built a solid business but want to improve profitability and move to the next stage of growth.<\/h4><p>Through <em><strong>the CASH Method\u2122<\/strong><\/em>, the book sets out a clear, proven approach to help business owners improve profitability, scale sustainably, and manage with greater financial clarity.<\/p><p data-start=\"417\" data-end=\"671\">Drawing on examples from well-known businesses and insights from the author\u2019s broad CFO experience, complex financial concepts are simplified into a clear, <em><strong>practical framework <\/strong><\/em>that can be <em><strong>understood and applied quickly<\/strong><\/em>, regardless of your financial background.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e03ac9 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"9e03ac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.amazon.co.uk\/Profit-Mindset-numbers-ahead-business\/dp\/1781334927\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Buy the book<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94d7910 e-grid-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"94d7910\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-b767fb6\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4607c2c\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb7142e elementor-widget elementor-widget-video\" data-id=\"bb7142e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=jiFD1WYCdA4&quot;,&quot;start&quot;:2,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/profitmindsetbook.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/The-Profit-Mindset-intro-thumbnail.jpg&quot;,&quot;id&quot;:90,&quot;size&quot;:&quot;&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/profitmindsetbook.com\/wp-content\/uploads\/2026\/04\/The-Profit-Mindset-intro-thumbnail.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58abb01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58abb01\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13364de\" data-id=\"13364de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d5afbc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5afbc5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7bbfae3\" data-id=\"7bbfae3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6143a4b elementor-widget elementor-widget-heading\" data-id=\"6143a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover your Profit Growth Score<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23eb284 elementor-widget elementor-widget-text-editor\" data-id=\"23eb284\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A simple way to assess your <em><strong>profit growth<\/strong><\/em> and identify where it can be <em><strong>strengthened<\/strong><\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-89933ed\" data-id=\"89933ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5daad33 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5daad33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/pareto.scoreapp.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Take now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95a5eec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95a5eec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d4f76b\" data-id=\"6d4f76b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ef787f elementor-widget elementor-widget-elementskit-testimonial\" data-id=\"5ef787f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"elementskit-testimonial-slider arrow_inside \" data-config=\"{&quot;rtl&quot;:false,&quot;arrows&quot;:false,&quot;dots&quot;:false,&quot;pauseOnHover&quot;:true,&quot;autoplay&quot;:true,&quot;speed&quot;:6000,&quot;slidesPerGroup&quot;:1,&quot;slidesPerView&quot;:1,&quot;loop&quot;:false,&quot;spaceBetween&quot;:0,&quot;breakpoints&quot;:{&quot;320&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:10},&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:10},&quot;1024&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:15}}}\">\n\t<div class=\"ekit-main-swiper swiper\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t<div class=\"swiper-slide-inner\">\n\t\t\t\t\t<div class=\"elementskit-testimonial-inner\" >\n\t\t\t\t\t\t<div class=\"elementskit-single-testimonial-slider  ekit_testimonial_style_2\">\n\t\t\t\t\t\t\t<div class=\"elementskit-commentor-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Andy has an incredible amount of knowledge and experience but explains things in a simple straightforward way with plenty of examples.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementskit-profile-info\">\n\t\t\t\t\t\t\t\t\t<strong class=\"elementskit-author-name\">Verified Amazon Reviews<\/strong>\n\t\t\t\t\t\t\t\t\t<span class=\"elementskit-author-des\"><\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t<div class=\"swiper-slide-inner\">\n\t\t\t\t\t<div class=\"elementskit-testimonial-inner\" >\n\t\t\t\t\t\t<div class=\"elementskit-single-testimonial-slider  ekit_testimonial_style_2\">\n\t\t\t\t\t\t\t<div class=\"elementskit-commentor-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>As a Managing Director this book worked perfectly for me. It was incredibly easy to read and, more importantly, to understand.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementskit-profile-info\">\n\t\t\t\t\t\t\t\t\t<strong class=\"elementskit-author-name\">Verified Amazon Reviews<\/strong>\n\t\t\t\t\t\t\t\t\t<span class=\"elementskit-author-des\"><\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t<div class=\"swiper-slide-inner\">\n\t\t\t\t\t<div class=\"elementskit-testimonial-inner\" >\n\t\t\t\t\t\t<div class=\"elementskit-single-testimonial-slider  ekit_testimonial_style_2\">\n\t\t\t\t\t\t\t<div class=\"elementskit-commentor-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>As a small-business owner, I thought I knew pretty well where our income comes from, and what we\u2019re spending. This book asks some enjoyably blunt questions that quickly provoked me to explore which of our clients are the most profitable, and which of our core activities provide the best ROI.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementskit-profile-info\">\n\t\t\t\t\t\t\t\t\t<strong class=\"elementskit-author-name\">Verified Amazon Reviews<\/strong>\n\t\t\t\t\t\t\t\t\t<span class=\"elementskit-author-des\"><\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t<div class=\"swiper-slide-inner\">\n\t\t\t\t\t<div class=\"elementskit-testimonial-inner\" >\n\t\t\t\t\t\t<div class=\"elementskit-single-testimonial-slider  ekit_testimonial_style_2\">\n\t\t\t\t\t\t\t<div class=\"elementskit-commentor-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Being in the creative sector it is easy to stick one's head in the sand and lose sight of the key financial facts that make a successful business. The Profit Mindset has allowed me to focus on key elements from the real-time perspective as well as planning for the future.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementskit-profile-info\">\n\t\t\t\t\t\t\t\t\t<strong class=\"elementskit-author-name\">Verified Amazon Reviews<\/strong>\n\t\t\t\t\t\t\t\t\t<span class=\"elementskit-author-des\"><\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-739027e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"739027e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aac090b\" data-id=\"aac090b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-019fcdb elementor-widget elementor-widget-text-editor\" data-id=\"019fcdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>CASH Method<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d450dcf elementor-widget elementor-widget-text-editor\" data-id=\"d450dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The CASH method has been developed to help SME owners understand their numbers and build more profitable businesses. In this companion to the book the author provides some further examples to illustrate each of the four steps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-697102b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"697102b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-97e7fa4\" data-id=\"97e7fa4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f4bfec elementor-widget elementor-widget-text-editor\" data-id=\"2f4bfec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>STEP 1<br \/><strong>C: Clarify your numbers<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641291b elementor-widget elementor-widget-text-editor\" data-id=\"641291b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This step is about building a reliable financial foundation. Many businesses have data, but not clarity. Without accurate, well-structured numbers, it is difficult to make sound decisions or plan ahead. The objective here is not complexity, but understanding the key drivers of performance.<\/p><p><strong>Key actions:<\/strong><\/p><ul><li>Identify and track your core financial numbers (revenue, costs, cash)<\/li><li>Define 5\u20136 key KPIs for your business<\/li><li>Accurate and consistent management accounts<\/li><li>Look beyond raw numbers and understand ratios and trends<\/li><li>Build simple reporting that you can review regularly<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a98364b\" data-id=\"a98364b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a29065 elementor-widget elementor-widget-text-editor\" data-id=\"2a29065\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>STEP 2<br \/><strong>A: Analyse the profit<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6880dc4 elementor-widget elementor-widget-text-editor\" data-id=\"6880dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not all revenue is equal. As businesses grow, they often take on work that is less profitable or more complex than it should be. This step focuses on understanding where profit is actually generated, by analysing both your services and your clients. The goal is to concentrate effort on the areas that deliver the best return.<\/p><p><strong>Key actions:<\/strong><\/p><ul><li>Identify your most profitable services or products<\/li><li>Define your ideal client profile<\/li><li>Analyse profitability by client and by service<\/li><li>Reduce or refine low-margin, high-effort work<\/li><li>Focus growth on high-value, well-aligned clients<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3566684 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3566684\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8908c7e\" data-id=\"8908c7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83a27e7 elementor-widget elementor-widget-text-editor\" data-id=\"83a27e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>STEP 3<br \/><strong>S: Set growth objectives<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e60f14 elementor-widget elementor-widget-text-editor\" data-id=\"8e60f14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you understand your numbers and where profit comes from, the next step is to plan forward. This is about creating a clear, realistic path for growth. Typically, this takes the form of a simple three-year plan that links financial targets with operational requirements.<\/p><p><strong>Key actions:<\/strong><\/p><ul><li>Create a realistic 3-year financial plan\u00a0<\/li><li>Set revenue and profit targets<\/li><li>Map out the resources needed (people, cash etc)<\/li><li>Align sales, operations and finance with the plan<\/li><li>Ensure targets are ambitious but achievable<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a5bb2d6\" data-id=\"a5bb2d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c84431f elementor-widget elementor-widget-text-editor\" data-id=\"c84431f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>STEP 4<br \/><strong>H: Hit your targets<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f72c23 elementor-widget elementor-widget-text-editor\" data-id=\"8f72c23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A plan only has value if it is executed properly. This step focuses on accountability, tracking performance, and making adjustments where needed. Businesses that consistently measure performance and review progress tend to outperform those that rely on instinct alone.<\/p><p><strong>Key actions:<\/strong><\/p><ul><li>Track performance using a clear KPI dashboard<\/li><li>Review results regularly (monthly as a minimum)<\/li><li>Assign ownership for key metrics<\/li><li>Hold structured management meetings<\/li><li>Adjust course based on actual performance vs plan<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d07d1ae elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d07d1ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.amazon.co.uk\/Profit-Mindset-numbers-ahead-business\/dp\/1781334927\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Buy the book<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90a6264 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90a6264\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d966f4d\" data-id=\"d966f4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4579c6a elementor-widget elementor-widget-heading\" data-id=\"4579c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the Book<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d571d01 elementor-widget elementor-widget-text-editor\" data-id=\"d571d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Listen to Andy being interviewed about his book on episode 372 of The Next 100 Days podcast:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3201c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3c3201c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/thenext100days.org\/372-virtual-finance-director-with-andy-cristin-author-and-founder-at-pareto-fd\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Listen to podcast<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b77d60 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b77d60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ed242e\" data-id=\"7ed242e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-31ca30c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"31ca30c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e402ef5\" data-id=\"e402ef5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc27cc5 elementor-widget elementor-widget-text-editor\" data-id=\"fc27cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Sign up for updates via email<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b0555f5\" data-id=\"b0555f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4800520 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4800520\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pareto-fd.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Email input form here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c601601 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c601601\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3def37c\" data-id=\"3def37c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-883666e elementor-widget elementor-widget-text-editor\" data-id=\"883666e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>About the Author<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-40f569e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40f569e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0002379\" data-id=\"0002379\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46bc060 elementor-widget elementor-widget-text-editor\" data-id=\"46bc060\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Andy Cristin is the author of &#8216;The Profit Mindset&#8217; and co-author of the international bestseller &#8216;Pivot &amp; Grow&#8217;. He is also a regular contributor to various business related publications.<\/strong><\/p><p>Andy is a finance director with over 25 years&#8217; experience of working with a broad range of commercial organisations in the UK, Europe and the Middle East.<\/p><p><span style=\"font-size: inherit; text-align: inherit; letter-spacing: -0.015em;\">He has worked in FTSE-listed companies, and has also been involved with a number of entrepreneurial start-ups, four of which grew from nothing to become multi-million pound businesses.<\/span><\/p><p>In 2008 Andy founded Pareto Financial Direction Ltd, which focusses on business owners in the B2B services sector, helping them to understand their numbers and build better businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b90c8e\" data-id=\"7b90c8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8856b57 elementor-widget elementor-widget-image\" data-id=\"8856b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/profitmindsetbook.com\/wp-content\/uploads\/2021\/02\/andy-cristin_author.jpg\" class=\"attachment-large size-large wp-image-20\" alt=\"\" srcset=\"https:\/\/profitmindsetbook.com\/wp-content\/uploads\/2021\/02\/andy-cristin_author.jpg 1000w, https:\/\/profitmindsetbook.com\/wp-content\/uploads\/2021\/02\/andy-cristin_author-300x300.jpg 300w, https:\/\/profitmindsetbook.com\/wp-content\/uploads\/2021\/02\/andy-cristin_author-150x150.jpg 150w, https:\/\/profitmindsetbook.com\/wp-content\/uploads\/2021\/02\/andy-cristin_author-768x768.jpg 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e32d682 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e32d682\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/uk.linkedin.com\/in\/andycristin\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Andy Cristin on LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43cf3eb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"43cf3eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.youtube.com\/channel\/UCruJsvGtOKOhCSEs1bTReCw\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Andy Cristin on YouTube<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e8bb2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f9e8bb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pareto-fd.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit the Pareto FD Website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef31dbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef31dbd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-092603b\" data-id=\"092603b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bda58ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bda58ab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0031556\" data-id=\"0031556\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00b6c97 elementor-widget elementor-widget-text-editor\" data-id=\"00b6c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9COPYRIGHT 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-935f5f2\" data-id=\"935f5f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Profit Mindset Know Your Numbers, Plan Ahead, Grow Your Business ANDY CRISTIN The Profit Mindset is written for SME owners who have built a solid business but want to improve profitability and move to the next stage of growth. Through the CASH Method\u2122, the book sets out a clear, proven approach to help business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-18","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Profit Mindset | Andy Cristin | Improve Profit &amp; Growth<\/title>\n<meta name=\"description\" content=\"A practical guide for SME owners to improve profitability and scale sustainably using the CASH Method\u2122 by CFO Andy Cristin.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Profit Mindset | Andy Cristin | Improve Profit &amp; Growth\" \/>\n<meta property=\"og:description\" content=\"A practical guide for SME owners to improve profitability and scale sustainably using the CASH Method\u2122 by CFO Andy Cristin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/profitmindsetbook.com\/\" \/>\n<meta property=\"og:site_name\" content=\"The Profit Mindset\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T11:50:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/profitmindsetbook.com\/wp-content\/uploads\/2020\/12\/The-Profit-Mindset-Cover-3D-867x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"867\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/profitmindsetbook.com\\\/\",\"url\":\"https:\\\/\\\/profitmindsetbook.com\\\/\",\"name\":\"The Profit Mindset | Andy Cristin | Improve Profit & Growth\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/profitmindsetbook.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/profitmindsetbook.com\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/profitmindsetbook.com\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/profitmindsetbook.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/The-Profit-Mindset-Cover-3D.png\",\"datePublished\":\"2021-02-03T12:09:24+00:00\",\"dateModified\":\"2026-04-28T11:50:31+00:00\",\"description\":\"A practical guide for SME owners to improve profitability and scale sustainably using the CASH Method\u2122 by CFO Andy Cristin.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/profitmindsetbook.com\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/profitmindsetbook.com\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/profitmindsetbook.com\\\/#primaryimage\",\"url\":\"https:\\\/\\\/profitmindsetbook.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/The-Profit-Mindset-Cover-3D.png\",\"contentUrl\":\"https:\\\/\\\/profitmindsetbook.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/The-Profit-Mindset-Cover-3D.png\",\"width\":2392,\"height\":2824,\"caption\":\"The Profit Mindset - 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